Impressions Hardwood Flooring Line

Impressions hardwood flooring features high quality select grade oak flooring, Brazilian cherry flooring & teak flooring in engineered and solid platforms. The Impressions hardwood floor line is broken down into 5 collections that each emphasize select grade flooring at its finest. The flooring line features Smooth finishes & hand-scraped surfaces in their product collections and colors that are nationally picked as the hottest colors on the market. Each collection has a specific reason it is in the line. read it here

The Cape Cod series is the front runner in this flooring line. The Cape Cod hardwood collection features 3/4″ Thick solid Oaks & Brazilian cherry hardwood in widths of 3 ” & 2 ” for the Oaks & 3 1/4″ & 5″ for the Brazilian Cherry. The Select Grade hardwood is imperfection free with no signs of mineral streaks, knots or other bad features such as warping or poor milling. The Cape Cod Collection features an Aluminum Oxide finish that is free of pitting. The surface is so smooth on the Cape Cod that it puts many other high end brands finishes to shame. The Cape Cod Collection features a eased edge and square butt joint as many prefinished hardwood floors on the market today, carries an amazing 50 year warranty for finish and lifetime structural warranty. Cape Cod is produced from a renewable farm and is a green hardwood product that produces only a mere 3% waste factor and is constructed out of Appalachian Oak. This hardwood floor is capable of being sanded & refinished for a lifetime. One feature that stands the Cape Cod oaks apart from the rest of the Prefinished market is the fact that it is harvested & made in the USA. The Brazilian Cherry hardwood is harvested from a managed forest that is Lacey Act Compliant. The Brazilian Cherry of the Cape Cod collection is a TRUE clear grade hardwood floor and is guaranteed to have no Silica. The Cape Cod is just one of the 5 products in the Impressions Hardwood Flooring Line.

Another force to reckon with in the prefinished hardwood line is the Hampton Series. The Hampton Solid Hardwood Flooring line features 3/4″ Thick 6 – sided sealed Oak flooring that has square edged & ends just like a floor that is laid in unfinished than site finished. The 6 sided seal improves the moisture resistance in this flooring product dramatically and achieves the best square edge product on the market today. The Hampton series is available in 5 colors: Natural, Saddle, White Oak Natural, Honey & Gunstock. The color choices for the Hampton series are based off of the top 5 colors selling in the country today by designers & builders. The Six Sided seal is a feature ONLY available in the Hampton series anywhere in the world and is provided by Ten Oaks of Virginia. The finish on this hardwood product is a UV Cured urethane as well as aluminum oxide on the top of the product, and is pre-sealed on all six sides. The Hampton Series is a green product that is produced from Appalachian Oak and can be sanded & finished for a lifetime. The Hampton Series like the rest of the Impressions hardwood flooring line features a 50 year warranty for finish and a lifetime structural warranty. The Hampton Series is produced by a AHMI Member which is a sustainable hardwood forest product. This product is available in a 2 ” & 3 ” wide product.

The next product in the Impressions hardwood flooring line is a top selling 1/2″ thick engineered hardwood called the Salem Series. The Salem series features a Perma-Finish Commercial Grade Water Based finish and is stocked with only Prime Select Grade oak products. The Salem Series has Red Oak & Brazilian Cherry as species available to the name and can be installed below, above & on grade. The Salem Series is an engineered hardwood floor with a hardwood base panel & 2mm thick sawn face wear layer for Oaks & 1.4mm for the Brazilian cherry. The Perma-Finish, being that it is a water base, allows the true coloring of the grain to show through and shine and is added protection against scratching. This product features boards of 1′-4′ and an average board length of 31″ making it a longer plank than most engineered wood flooring on today’s market. The edges on this product are a 4-sided micro bevel and prevent chipping at the edges while defining the edge of each board. This environmentally friendly hardwood leaves a smaller carbon footprint on the planet due to less waste & less use of domestic trees in the creation of this floor. This is a very thick engineered hardwood and may be sanded and recoated many times over the life of this floor and will last many years. This product is only available in 3″ widths for both the Oaks & Brazilian cherry floor. This product can be easily installed either by Glue, Nail or Staple down. The Brazilian Cherry is Lacey Act Compliant being harvested from forests that are used solely for hardwood flooring purposes.

The next engineered collection by Impressions Hardwood is the Traditions Series. This collection brings engineered hardwood flooring to the market with a hand-scraped surface. The Traditions series is a 6″ wide by 1/2″ thick engineered hardwood with a 2mm sawn face wear layer available in oak or plantation teak. This product is finished with a commercial grade Perma-Finish water based finish to pull the look of the hardwood through the finish to the homeowners view. This artisan hand-scraped finish is done perfectly with no rough ridges, just nice smooth rolling scrapings. The Traditions series Oaks are colored in Rocky mountain or Yellowstone which are two of the most beautiful dark brown colors in the flooring market today, and the Plantation Teak is natural in color. The Teak is a lacey Act Compliant Vintage grade that is hand-picked for a quality floor for the new owner. The Oak is a Vintage Red Oak that is custom crafted for an Old World look and is hand-picked to give this floor the look you want in a nice rustic atmosphere. This product just like the rest of the Impression line sports a 50 year finish warranty & a lifetime Structural warranty. The construction of this product is a hardwood base panel to go along with the thick 2mm wear-layer that can be sanded & refinished 1 time.

Influencer Marketing Missteps to Avoid-Short Note

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.influencer marketing missteps to avoid offers excellent info on this.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.